【摘要】：近年來(lái)“第三次工業(yè)革命”這一詞匯,是在經(jīng)濟(jì)、科技和社會(huì)生活等領(lǐng)域頻繁出現(xiàn)的詞匯。美國(guó)學(xué)者杰里米·里夫金出版了《第三次工業(yè)革命》一書(shū),在書(shū)中全面分析了第三次工業(yè)革命的全球性影響,他提出互聯(lián)網(wǎng)、綠色電力和3D打印技術(shù)正引導(dǎo)著“第三次工業(yè)革命”。3D打印技術(shù)作為一種新興技術(shù),從飛機(jī)、汽車(chē)、巧克力、器官到星球再造式的沙漠打印,正成為一種迅猛發(fā)展的潮流,讓越來(lái)越多的人了解到3D打印技術(shù)。 根據(jù)國(guó)際快速制造行業(yè)權(quán)威報(bào)告《Wohlers Report2011》發(fā)布的調(diào)查結(jié)果,全球3D打印產(chǎn)業(yè)產(chǎn)值在1988-2010年間保持著26.2%的年均增長(zhǎng)速度。報(bào)告預(yù)期,3D打印產(chǎn)業(yè)未來(lái)仍將持續(xù)較快地增長(zhǎng),到2016年,包含設(shè)備制造和服務(wù)在內(nèi)的產(chǎn)業(yè)總產(chǎn)值將達(dá)到31億美元。據(jù)中國(guó)3D打印技術(shù)產(chǎn)業(yè)聯(lián)盟數(shù)據(jù)預(yù)估,至2016年中國(guó)將成為全球最大3D打印機(jī)市場(chǎng)。 本文以3D打印行業(yè)企業(yè)競(jìng)爭(zhēng)力影響因素為研究對(duì)象,從3D打印企業(yè)的競(jìng)爭(zhēng)力評(píng)價(jià)入手,將企業(yè)競(jìng)爭(zhēng)力分為顯性指標(biāo)和隱性指標(biāo)。顯性指標(biāo)是企業(yè)競(jìng)爭(zhēng)力的外在表現(xiàn),直接表明企業(yè)競(jìng)爭(zhēng)力的實(shí)現(xiàn)狀況；隱性指標(biāo),作為競(jìng)爭(zhēng)力的影響因素來(lái)研究,揭示出決定企業(yè)競(jìng)爭(zhēng)力的因素。影響因素的研究中,本文在一般企業(yè)競(jìng)爭(zhēng)力影響因素的理論基礎(chǔ)上,結(jié)合21個(gè)案例分析,以及3D打印行業(yè)的特點(diǎn),將3D打印行業(yè)企業(yè)競(jìng)爭(zhēng)力影響因素分為以下9個(gè)：戰(zhàn)略設(shè)計(jì)力、渠道獲取力、客戶(hù)獲取力、設(shè)計(jì)獲取力、資金獲取力、成本領(lǐng)先力、產(chǎn)能提升力、市場(chǎng)營(yíng)銷(xiāo)力、研發(fā)創(chuàng)新力,并建立3D打印企業(yè)競(jìng)爭(zhēng)力影響因素模型。通過(guò)問(wèn)卷調(diào)查和實(shí)證分析,利用相關(guān)性分析和回歸分析,驗(yàn)證了假設(shè)和模型的合理性。最后在實(shí)證分析的基礎(chǔ)上,說(shuō)明了本研究的不足,并提出了后續(xù)研究的方向。
[Abstract]:In recent years, the term "the third Industrial Revolution" has frequently appeared in the fields of economy, science and technology and social life. Jeremy Rifkin, an American scholar, published the third Industrial Revolution, in which he comprehensively analyzed the global impact of the third Industrial Revolution and proposed the Internet. Green electricity and 3D printing technology are leading the "third Industrial Revolution". 3D printing technology as a new technology, from aircraft, cars, chocolate, organs to planet recycling desert printing, is becoming a rapid trend. Let more and more people know about 3D printing technology. According to the survey results published by the International Rapid Manufacturing Industry Authority report "Wohlers Report2011", the output value of the global 3D printing industry maintained an average annual growth rate of 26.2percent between 1988 and 2010. The report expects the 3D printing industry to continue to grow rapidly in the future, with gross output including equipment manufacturing and services reaching $3.1 billion by 2016. China is expected to become the world's largest market for 3D printers by 2016, according to the China 3D Printing Technology Industry Association. In this paper, the factors affecting the competitiveness of 3D printing enterprises are taken as the research object. The competitiveness of 3D printing enterprises is divided into explicit index and recessive index from the evaluation of the competitiveness of 3D printing enterprises. The explicit index is the external performance of the enterprise's competitiveness, which directly indicates the realization of the enterprise's competitiveness, and the recessive index, as the influencing factor of the competitiveness, reveals the factors that determine the enterprise's competitiveness. In the research of influencing factors, based on the theory of influencing factors of general enterprise competitiveness, combining with 21 cases analysis, and the characteristics of 3D printing industry, The factors affecting the competitiveness of 3D printing enterprises are divided into the following nine factors: strategic design, channel acquisition, customer acquisition, design acquisition, capital acquisition, cost leading, capacity upgrading, marketing, R & D innovation, etc. A model of factors influencing the competitiveness of 3D printing enterprises is established. The rationality of hypothesis and model is verified by questionnaire and empirical analysis, correlation analysis and regression analysis. Finally, on the basis of empirical analysis, this paper explains the shortcomings of this study, and puts forward the direction of follow-up research.
【學(xué)位授予單位】：東華大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F416.84

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