【摘要】：目的針對(duì)陜西漢唐景區(qū)的旅游紀(jì)念品缺乏歷史性、創(chuàng)新性、實(shí)用性、時(shí)代性等問題,提出了基于KANO-AHP模型的旅游紀(jì)念品需求評(píng)價(jià)方法,旨在為旅游紀(jì)念品的設(shè)計(jì)研發(fā)提供指導(dǎo)。方法運(yùn)用KANO模型對(duì)旅游紀(jì)念品的34個(gè)需求指標(biāo)進(jìn)行統(tǒng)計(jì)和分析,確定其KANO需求屬性,構(gòu)建旅游紀(jì)念品需求指標(biāo)評(píng)價(jià)體系,應(yīng)用AHP確定旅游紀(jì)念品需求指標(biāo)的權(quán)重。結(jié)論通過對(duì)綜合權(quán)重位于前12位的需求指標(biāo)進(jìn)行研究,在旅游紀(jì)念品的質(zhì)量提升方面提出改進(jìn)措施和建議。
[Abstract]:Aim to solve the problem of the lack of historical, innovative, practical and contemporary characteristics of tourist souvenirs in Han and Tang scenic spots in Shaanxi Province, this paper puts forward a method for evaluating the demand of tourist souvenirs based on KANO-AHP model, in order to provide guidance for the design and development of tourist souvenirs. Methods the 34 demand indexes of tourist souvenirs were analyzed by KANO model, the KANO demand attributes were determined, the evaluation system of tourist souvenirs demand index was constructed, and the weight of tourist souvenirs demand indexes was determined by AHP. Conclusion through the research on the demand index of comprehensive weight in the top 12, the improvement measures and suggestions on the quality improvement of tourist souvenirs are put forward.
【作者單位】： 咸陽師范學(xué)院;
【基金】：2015年陜西省社會(huì)科學(xué)基金項(xiàng)目(2015J069) 咸陽師范學(xué)院專項(xiàng)科研基金項(xiàng)目(15XSYK020)
【分類號(hào)】：TB472
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本文編號(hào)：2157256