本文關(guān)鍵詞：旅游景區(qū)經(jīng)營(yíng)權(quán)價(jià)值評(píng)估——基于實(shí)物期權(quán)視角的研究　出處：《經(jīng)濟(jì)管理》2013年06期 　論文類型：期刊論文

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【摘要】：景區(qū)經(jīng)營(yíng)權(quán)價(jià)值評(píng)估是實(shí)現(xiàn)我國(guó)景區(qū)經(jīng)營(yíng)權(quán)合理流轉(zhuǎn)的關(guān)鍵,但以收益還原法為主流的現(xiàn)行方法并不能準(zhǔn)確地評(píng)估景區(qū)經(jīng)營(yíng)權(quán)價(jià)值。通過(guò)研究,本文發(fā)現(xiàn),引入實(shí)物期權(quán)概念能夠提升景區(qū)經(jīng)營(yíng)權(quán)價(jià)值評(píng)估的準(zhǔn)確性。本文以產(chǎn)權(quán)視角為切入點(diǎn),通過(guò)景區(qū)經(jīng)營(yíng)權(quán)實(shí)物期權(quán)的動(dòng)態(tài)和靜態(tài)特征研究景區(qū)經(jīng)營(yíng)權(quán)的期權(quán)價(jià)值形成、演變機(jī)理,以冠豸山國(guó)家重點(diǎn)風(fēng)景名勝區(qū)為例,初步實(shí)證了實(shí)物期權(quán)視角下的景區(qū)經(jīng)營(yíng)權(quán)價(jià)值評(píng)估,并得出如下結(jié)論:(1)景區(qū)經(jīng)營(yíng)權(quán)價(jià)值是一種依托于旅游資源的產(chǎn)權(quán)價(jià)值,其價(jià)值評(píng)估的實(shí)質(zhì)是資本化景區(qū)旅游資源開(kāi)發(fā)權(quán)利的價(jià)值,產(chǎn)權(quán)視角下的景區(qū)經(jīng)營(yíng)權(quán),本質(zhì)上是一種按年度執(zhí)行的多期嵌套實(shí)物期權(quán),旅游資源是其標(biāo)的資產(chǎn);(2)基于實(shí)物期權(quán)的景區(qū)經(jīng)營(yíng)權(quán)價(jià)值形成表現(xiàn)為:景區(qū)投資開(kāi)發(fā)過(guò)程中,投資柔性給景區(qū)預(yù)期旅游收益與投資開(kāi)發(fā)成本之間帶來(lái)的差額變動(dòng);(3)景區(qū)經(jīng)營(yíng)權(quán)的實(shí)物期權(quán)特征是一個(gè)動(dòng)態(tài)的變動(dòng)過(guò)程,各階段的期權(quán)價(jià)值呈現(xiàn)先增后減的變化態(tài)勢(shì),期權(quán)價(jià)值在經(jīng)營(yíng)權(quán)到期日將變?yōu)榱?(4)融入實(shí)物期權(quán)法較單純采用收益還原法更加科學(xué),評(píng)估結(jié)果更為客觀,實(shí)際參考價(jià)值更大;(5)在構(gòu)建單一期權(quán)條件下的景區(qū)經(jīng)營(yíng)權(quán)期權(quán)價(jià)值評(píng)估模型的基礎(chǔ)上,以冠豸山風(fēng)景名勝區(qū)為例,通過(guò)與現(xiàn)有評(píng)估方法進(jìn)行對(duì)比研究,進(jìn)一步驗(yàn)證了實(shí)物期權(quán)理論在景區(qū)經(jīng)營(yíng)權(quán)價(jià)值評(píng)估中的應(yīng)用價(jià)值。
[Abstract]:The value evaluation of scenic spot management right is the key to realize the rational circulation of scenic spot management right in our country, but the current method based on income reduction method can not accurately evaluate the value of scenic spot management right. The introduction of the concept of real options can improve the accuracy of the value evaluation of the right to management of scenic spots. This paper takes the perspective of property rights as the starting point. Through the dynamic and static characteristics of the real option of management right of scenic spot, the paper studies the formation and evolution mechanism of option value of management right of scenic spot, taking Guanzhoushan National key Scenic spot as an example. This paper makes a preliminary demonstration of the value evaluation of scenic spot management right from the perspective of real option, and draws the following conclusion: 1) the value of scenic spot management right is a kind of property right value relying on tourism resources. The essence of its value evaluation is the value of the exploitation right of tourist resources in capitalized scenic spots. The management right of scenic spots from the perspective of property rights is essentially a kind of nested real options which are executed annually and tourism resources are its underlying assets. 2) the value of management right of scenic spot based on real option is formed as follows: in the process of investment and development of scenic spot, the difference between expected tourism income and investment development cost brought by investment flexibility; (3) the characteristics of real options in scenic spots are a dynamic change process, the value of options in each stage is increased first and then decreased, and the value of options will become zero at the expiration date of the right of operation; 4) Integration of real option method is more scientific than simply adopting income reduction method, the evaluation result is more objective and the actual reference value is greater; 5) on the basis of constructing the value evaluation model of the right of operation option of scenic spot under the condition of single option, taking Guanzhoushan scenic spot as an example, this paper makes a comparative study with the existing evaluation methods. It further verifies the application value of real option theory in the value evaluation of scenic spot management right.
【作者單位】： 廈門(mén)大學(xué)管理學(xué)院;
【分類號(hào)】：F590
【正文快照】： 科學(xué)準(zhǔn)確地評(píng)估景區(qū)經(jīng)營(yíng)權(quán)價(jià)值是實(shí)現(xiàn)我國(guó)景區(qū)經(jīng)營(yíng)權(quán)合理流轉(zhuǎn)的關(guān)鍵,經(jīng)過(guò)學(xué)者多年的研究,國(guó)內(nèi)基本形成了以收益還原法為主的景區(qū)經(jīng)營(yíng)權(quán)價(jià)值評(píng)估方法。該方法的評(píng)估思路是:投資者擁有了景區(qū)旅游資源的開(kāi)發(fā)經(jīng)營(yíng)權(quán),也就擁有了景區(qū)旅游資源未來(lái)預(yù)期收益的現(xiàn)值,將該預(yù)期收益現(xiàn)值除

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