【摘要】：隨著全球經(jīng)濟(jì)的一體化和互聯(lián)網(wǎng)技術(shù)的廣泛應(yīng)用，企業(yè)之間的競(jìng)爭(zhēng)日趨加劇，競(jìng)爭(zhēng)的形態(tài)也發(fā)生著深刻的演變。企業(yè)面臨著的市場(chǎng)競(jìng)爭(zhēng)已經(jīng)由二十世紀(jì)七八十年代單純的產(chǎn)品外部形態(tài)競(jìng)爭(zhēng)發(fā)展到內(nèi)部核心形態(tài)的競(jìng)爭(zhēng)。企業(yè)要在激烈的市場(chǎng)競(jìng)爭(zhēng)中立于不敗之地并不斷發(fā)展，就必須進(jìn)一步鞏固并確立自己的競(jìng)爭(zhēng)優(yōu)勢(shì)，而轉(zhuǎn)型升級(jí)正成為企業(yè)確立新的競(jìng)爭(zhēng)優(yōu)勢(shì)的主要手段。 近年來(lái)，建筑裝飾行業(yè)迎來(lái)高速增長(zhǎng)期，其總產(chǎn)值以20%左右的速度遞增，已發(fā)展成為國(guó)民經(jīng)濟(jì)體系中的重要行業(yè)之一。但建筑裝飾企業(yè)在面臨著機(jī)遇的同時(shí)，也面臨著挑戰(zhàn)。在外部環(huán)境方面，人工成本及能源、材料價(jià)格大幅度上漲，，加上稅費(fèi)較高、工程保證金過(guò)高并長(zhǎng)期扣壓、結(jié)算周期過(guò)長(zhǎng)、社會(huì)保險(xiǎn)負(fù)擔(dān)過(guò)重等原因，建筑裝飾工程項(xiàng)目的創(chuàng)利能力不斷下降；在企業(yè)內(nèi)部管理方面，企業(yè)規(guī)模經(jīng)營(yíng)能力差、操作水平低，仍然處于傳統(tǒng)的運(yùn)營(yíng)模式，管理的專業(yè)化、差異化、優(yōu)質(zhì)化發(fā)展能力較低，主導(dǎo)施工技術(shù)的變革與發(fā)展緩慢。以上種種因素都嚴(yán)重制約了建筑裝飾企業(yè)的發(fā)展，建筑裝飾企業(yè)必須盡快完成轉(zhuǎn)型升級(jí)，進(jìn)行技術(shù)創(chuàng)新、管理創(chuàng)新，以擁有新的競(jìng)爭(zhēng)優(yōu)勢(shì)。 本文結(jié)合轉(zhuǎn)型升級(jí)相關(guān)理論（包括企業(yè)邊界理論、技術(shù)創(chuàng)新理論、核心競(jìng)爭(zhēng)力理論），初步構(gòu)建了一個(gè)建筑裝飾企業(yè)轉(zhuǎn)型升級(jí)戰(zhàn)略的分析框架，并結(jié)合該框架，梳理了A建筑裝飾企業(yè)轉(zhuǎn)型升級(jí)的歷程，并在與行業(yè)標(biāo)桿企業(yè)對(duì)比的基礎(chǔ)上，總結(jié)和提煉了相關(guān)理念和經(jīng)驗(yàn)，對(duì)現(xiàn)代建筑裝飾企業(yè)的可持續(xù)發(fā)展具有一定的借鑒意義。
[Abstract]:With the integration of global economy and the wide application of Internet technology, the competition between enterprises is becoming more and more serious, and the form of competition is also undergoing profound evolution. The market competition that enterprises are facing has developed from the competition of the external form of products to the competition of internal core form in the 1970s and 1980s. In order to be invincible in the fierce market competition, enterprises must further consolidate and establish their own competitive advantage, and the transformation and upgrading is becoming the main means for enterprises to establish new competitive advantages. In recent years, the construction decoration industry ushered in a period of rapid growth, its total output value increased by about 20%, has developed into one of the important industries in the national economic system. However, architectural decoration enterprises are faced with both opportunities and challenges. In terms of the external environment, the cost of labor and energy, the price of materials, the higher taxes and fees, the excessive and long-term withholding of the project margin, the long settlement period, the excessive burden of social insurance, and so on, In the aspect of enterprise internal management, the enterprise's scale management ability is poor, the operation level is low, it is still in the traditional operation mode, the management's specialization, differentiation, high quality development ability is low. The reform and development of leading construction technology is slow. All these factors have seriously restricted the development of architectural decoration enterprises. Architectural decoration enterprises must complete the transformation and upgrade as soon as possible, carry out technological innovation and management innovation in order to have new competitive advantages. Based on the relevant theories of transformation and upgrading (including enterprise boundary theory, technology innovation theory, core competence theory), this paper preliminarily constructs an analytical framework of transformation and upgrading strategy of architectural decoration enterprises, and combines this framework. This paper combs the process of transformation and upgrading of A architectural decoration enterprise, and on the basis of comparison with the benchmark enterprise, summarizes and refines the relevant ideas and experiences, which has certain reference significance for the sustainable development of modern architectural decoration enterprise.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F426.92

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 梁劍;廣州美術(shù)公司競(jìng)爭(zhēng)力研究[D];中南大學(xué);2013年

本文編號(hào)：2173573