聯(lián)合利華與寶潔公司致股東信架構(gòu)模式研究
發(fā)布時(shí)間：2024-06-02 07:31
致股東信是公司年報(bào)中重要的敘述部分。本文主要參考萊考夫架構(gòu)理論中表層與深層架構(gòu)的概念,將其應(yīng)用于兩大快消巨頭的致股東信分析。研究結(jié)果顯示,共時(shí)層面上,兩者在消極或積極年份里運(yùn)用的表層架構(gòu)幾乎一致,但每個(gè)表層架構(gòu)的使用頻率和次級(jí)架構(gòu)用詞有所不同。通過(guò)歷時(shí)分析發(fā)現(xiàn),該現(xiàn)象與公司的文化價(jià)值觀密切聯(lián)系。通過(guò)查詢兩個(gè)公司官網(wǎng)的相應(yīng)版塊,作者發(fā)現(xiàn)兩者無(wú)論是積極還是消極年份,其表層架構(gòu)反映的深層架構(gòu)都與公司分別的價(jià)值觀相一致。因此,兩個(gè)公司在不同年份的深層架構(gòu)雖有所不同,但它們都有良好的駕馭架構(gòu)的能力,即讓深層架構(gòu)和公司文化價(jià)值觀相一致的能力。這種能力能向股東傳達(dá)對(duì)公司最有益的信息,打造良好公司形象,樹立公司信譽(yù)及傳播公司文化。同時(shí),這也為類似公司撰寫致股東信提供了學(xué)習(xí)參考,使這類公司在經(jīng)營(yíng)困難時(shí)能通過(guò)對(duì)相應(yīng)架構(gòu)的使用維持公司的形象,運(yùn)營(yíng)良好時(shí)也能公正公平地展現(xiàn)自身能力。本文試圖強(qiáng)調(diào)架構(gòu)理論在商務(wù)語(yǔ)篇研究中的重要性,加深了對(duì)架構(gòu)理論的認(rèn)識(shí),同時(shí)也幫助人們從語(yǔ)言和其他功能角度更好地理解致股東信這種類型的商務(wù)語(yǔ)篇。盡管本研究存在很多不足,但或許能為以后將架構(gòu)理論應(yīng)用到其他商務(wù)語(yǔ)篇方面給予些許啟發(fā)。
【文章頁(yè)數(shù)】：102 頁(yè)
【學(xué)位級(jí)別】：碩士
【文章目錄】：
摘要
Abstract
Acknowledgements
Chapter One Introduction
1.1. Research Background
1.2. Research Purpose and Significance
1.3. Layout of the Thesis
Chapter Two Literature Review
2.1. The Concept of Letter to Shareholders
2.2. Previous Studies on Letter to Shareholders
2.2.1. Linguistic-related Studies on LTS
2.2.2. Social-related Studies on LTS
2.3. Applications of the Frame Theory
2.3.1. Frame Theory on Political Discourse
2.3.2. Frame Theory on News Discourse
2.3.3. Frame Theory on Business Discourse
Chapter Three Theoretical Framework
3.1. Goffman’s Introduction
3.2. Fillmore’s Extension
3.3. Lakoff’s Innovation
Chapter Four Research Methodology and Data Analysis
4.1. Research Questions and Data Selection
4.2. Synchronic Analysis of LTS in the Two Companies
4.2.1. Surface Frames in Negative Years
4.2.2. Surface Frames in Positive Years
4.3. Diachronic Analysis of LTS in the Two Companies
4.3.1. Deep Frames in Unilever
4.3.2. Relationship Between Unilever’s Frames and Its Values
4.3.3. Deep Frames in P&G
4.3.4. Relationship Between P&G’s Frames and Its Values
4.4. Results and Discussion
Chapter Five Conclusion
5.1. Major Findings and Implications
5.2. Limitations and Future Research Suggestions
References
Appendix
本文編號(hào)：3987016
【文章頁(yè)數(shù)】：102 頁(yè)
【學(xué)位級(jí)別】：碩士
【文章目錄】：
摘要
Abstract
Acknowledgements
Chapter One Introduction
1.1. Research Background
1.2. Research Purpose and Significance
1.3. Layout of the Thesis
Chapter Two Literature Review
2.1. The Concept of Letter to Shareholders
2.2. Previous Studies on Letter to Shareholders
2.2.1. Linguistic-related Studies on LTS
2.2.2. Social-related Studies on LTS
2.3. Applications of the Frame Theory
2.3.1. Frame Theory on Political Discourse
2.3.2. Frame Theory on News Discourse
2.3.3. Frame Theory on Business Discourse
Chapter Three Theoretical Framework
3.1. Goffman’s Introduction
3.2. Fillmore’s Extension
3.3. Lakoff’s Innovation
Chapter Four Research Methodology and Data Analysis
4.1. Research Questions and Data Selection
4.2. Synchronic Analysis of LTS in the Two Companies
4.2.1. Surface Frames in Negative Years
4.2.2. Surface Frames in Positive Years
4.3. Diachronic Analysis of LTS in the Two Companies
4.3.1. Deep Frames in Unilever
4.3.2. Relationship Between Unilever’s Frames and Its Values
4.3.3. Deep Frames in P&G
4.3.4. Relationship Between P&G’s Frames and Its Values
4.4. Results and Discussion
Chapter Five Conclusion
5.1. Major Findings and Implications
5.2. Limitations and Future Research Suggestions
References
Appendix
本文編號(hào)：3987016
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