本文選題：畬族元素 + 現(xiàn)代包裝　； 參考：《青島大學》2017年碩士論文

【摘要】：畬族自稱山哈,意為住在山上的客人,是我國南方的游耕民族。在近千年的歷史傳承下形成了自有的審美情趣與表達方式。對其歷史和傳統(tǒng)元素的解讀,是我們將畬族元素應用于包裝設計的基礎,有利于更好的把握傳統(tǒng)文化和民族情感。首先,論文對畬族傳統(tǒng)元素進行了深入研究,圍繞鳳凰崇拜、飾紋圖案、意符文字三大畬族傳統(tǒng)核心元素,提煉出一套畬族傳統(tǒng)元素內部蘊含的文化內涵和設計理論。其次,針對畬族元素在包裝設計上的應用面臨的諸多問題,論文提出畬族元素要積極應用于現(xiàn)代包裝設計,并就畬族元素未來應用的方法和趨勢進行研究。論文提出:畬族傳統(tǒng)元素在包裝設計應用中將圍繞核心元素不斷延展出新的設計元素和手段;利用畬族在竹編、刺繡等方面的手工優(yōu)勢,充分加強原生態(tài)材質在包裝設計中的應用;通過互聯(lián)網(wǎng)新媒體互動在包裝設計中的應用,加強商品和消費者間的互動,利用圈層內部深層次的情感溝通。最后,論文就畢業(yè)設計實踐進行了全程報告,在對選題市場依據(jù)的基礎上,針對畢業(yè)設計的創(chuàng)意、元素和整體方案進行了說明,穿插提出部分自己的設計思路和設計理念。
[Abstract]:The she nationality calls itself Shanha, meaning the guest who lives on the mountain, is the traveling farming nationality in the south of our country. In the nearly thousand years of historical heritage has formed its own aesthetic interest and expression. The interpretation of its historical and traditional elements is the basis of the application of she elements in packaging design, which is conducive to better grasp of traditional culture and national feelings. Firstly, the paper makes a deep research on the traditional elements of she nationality, focusing on the three core elements of she nationality: Phoenix worship, decorative pattern and symbol characters, and abstracts a set of cultural connotation and design theory contained in the traditional elements of she nationality. Secondly, aiming at many problems in the application of she nationality elements in packaging design, the paper puts forward that she elements should be actively applied in modern packaging design, and studies the methods and trends of she nationality elements' application in the future. The paper puts forward that the traditional elements of she nationality will continuously extend new design elements and means around the core elements in packaging design and application, and make use of the advantages of she nationality in bamboo weaving, embroidery and other aspects. Fully strengthen the application of raw material in packaging design; through the application of Internet new media interaction in packaging design, strengthen the interaction between commodities and consumers, make use of the deep emotional communication inside the circle. Finally, the thesis reports the whole process of graduation design practice, on the basis of the market basis of the selected topic, explains the originality, elements and overall plan of graduation design, and puts forward some of its own design ideas and design ideas.
【學位授予單位】：青島大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：J524.2;G122

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