本文選題：心理咨詢類APP + 信息獲取　； 參考：《科普研究》2017年06期

【摘要】：本研究聚焦于心理咨詢類APP上健康信息通過用戶溝通進(jìn)行的傳播,選取當(dāng)前知名度高、影響力大的四款A(yù)PP作為研究對象,通過對參與溝通的用戶、提供溝通渠道的運(yùn)營商的訪談?wù){(diào)查發(fā)現(xiàn):基于傾訴和求助動機(jī)用戶有很大的溝通需求,溝通正向促進(jìn)了用戶的咨詢認(rèn)知和行為;溝通方式豐富、信息質(zhì)量高的APP更受用戶歡迎;互聯(lián)網(wǎng)背景運(yùn)營商比心理學(xué)背景運(yùn)營商更重視用戶溝通;未來心理咨詢類APP上健康信息的單向傳播和通過溝通進(jìn)行的傳播將會同時發(fā)力。
[Abstract]:This study focuses on the spread of health information through user communication on the psychological counseling app, and selects four APs with high visibility and great influence as the research object, and through the users involved in the communication, The interview survey of the operators providing communication channels found that users have great communication needs based on the motivation of confiding and seeking help, and that communication positively promotes the users' consultation cognition and behavior, and that app, which has rich communication methods and high information quality, is more popular among users. Internet background operators pay more attention to user communication than psychological background operators. In the future, the one-way transmission of health information on the psychological counseling app and the transmission through communication will simultaneously contribute.
【作者單位】： 中國科學(xué)院大學(xué)人文學(xué)院;
【分類號】：B849

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本文編號：2066217