自首家孔子學(xué)院2004年在韓國(guó)首爾正式成立以來(lái),孔子學(xué)院發(fā)展迅速,國(guó)內(nèi)外關(guān)于孔子學(xué)院的研究層出不窮,然而關(guān)于媒體對(duì)孔子學(xué)院報(bào)道的研究卻寥寥無(wú)幾。因此,本文運(yùn)用內(nèi)容分析法和話語(yǔ)分析法,從報(bào)道的數(shù)量篇幅、消息來(lái)源、傾向性和報(bào)道框架四個(gè)方面進(jìn)行研究,并分析澳大利亞主流新聞媒體對(duì)孔子學(xué)院報(bào)道呈現(xiàn)的特征及探究背后緣由。研究樣本選取自Factiva學(xué)術(shù)數(shù)據(jù)庫(kù),主流新聞媒體以澳大利亞最具代表性的兩大報(bào)紙《澳大利亞人報(bào)》和《悉尼先驅(qū)晨報(bào)》為樣本,時(shí)間選取我國(guó)在西澳大學(xué)建立第一所孔子學(xué)院的時(shí)間2005年5月為起點(diǎn)至2019年9月末。研究發(fā)現(xiàn),澳大利亞主流新聞媒體關(guān)于孔子學(xué)院的報(bào)道量及關(guān)注度波動(dòng)上升,但目前孔子學(xué)院為主題的通篇報(bào)道數(shù)量較少。消息來(lái)源主要由兩家紙媒供稿,而來(lái)自中國(guó)媒體或者孔子學(xué)院的信源缺少,說(shuō)明澳大利亞媒體在孔子學(xué)院報(bào)道方面擁有主要話語(yǔ)權(quán)。其次,根據(jù)新聞樣本報(bào)道內(nèi)容,通過(guò)編碼得出四個(gè)主要框架,即文化框架、政治框架、戰(zhàn)略框架和經(jīng)濟(jì)框架。文化框架最為常用,該框架下既有正面報(bào)道又有負(fù)面報(bào)道,但以負(fù)面報(bào)道居多;政治、戰(zhàn)略框架下以負(fù)面報(bào)道為主;而較多的正面報(bào)道來(lái)自于經(jīng)濟(jì)框架,但數(shù)量較少�；�于此,本文在討...

【文章頁(yè)數(shù)】：56 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
Acknowledgements
摘要
Abstract
Chapter Ⅰ Introduction
    1.1 Background information
    1.2 Significance of the study
    1.3 Thesis structure
Chapter Ⅱ Literature Review
    2.1 Theory of Media Framing
    2.2 Previous researches on media coverage of the CI
    2.3 Research Questions
Chapter Ⅲ Research Design
    3.1 Research Methods
        3.1.1 Content analysis
        3.1.2 Discourse analysis
    3.2 Sampling
        3.2.1 Media selection
        3.2.2 Samples collection
    3.3 Coding scheme
Chapter Ⅳ Research Findings
    4.1 The chronological trend in covering CI
    4.2 News Source of coverage on CI
    4.3 Overall tone of coverage on CI
    4.4 Dominant frames of coverage on CI
    4.5 CI's image under the four frames
        4.5.1 CI's image under the cultural frame:an intervener in academic freedom anda contributor to cultural communication
        4.5.2 CI's image under political frame:an overseas advocator of China's politicalpropaganda
        4.5.3 CI's image under strategic frame:a builder of China's national soft power
        4.5.4 CI's image under economic frame: a facilitator of economic and businessdevelopment
    4.6 Summary
Chapter Ⅴ Discussion
    5.1 Factors for formulating the framing characteristics of CI
        5.5.1 The dynamic "cultural boundary" balancing between ideology andeconomy
        5.5.2 The biases in the Australian media
        5.5.3 The official identity of Confucius Institute
    5.2 Summary
Chapter Ⅵ Conclusion
References
Appendix 1
Appendix 2



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